This Coast Bias
“Who Are You Fooling” out October 2, 2020.
This Coast Bias is the indie/bedroom pop project of Clay Milford; a songwriter and multi-instrumentalist based out of Oklahoma City, Oklahoma. After multiple stints in rock bands, Clay decided to start writing and recording music on his own, citing frustration with the hassle of, “gettin’ a group of people together.” He began releasing music as This Coast Bias in May of 2019, and has since released fifteen original songs, all of which contain a vast smorgasbord of poppy hooks, a lush wall of synth, and lyrics with a penchant for calling out past girlfriends.
“I like to call the kind of music I write breakup pop. I always seem to end up writing music about things that annoy me in relationships, but don’t most people do that?”
Clay cites Prince, Tame Impala and ABBA as his influences for This Coast Bias, but says his influences in music don’t stop there.
“I grew up on disco and funk from my mom and rock from my dad. I might listen to Led Zeppelin for a week and then be sick of them and only wanna hear Diana Ross for a month straight. I don’t think you should have to pick between genres, and these days, the lines are blurred anyway.”